BRAND STRATEGY / MARKETING LEADERSHIP / GROWTH

Strategy is nothing without action.

I help organizations find a sharper story, connect the dots across marketing, and turn ambitious business goals into brands people believe in.

John W. Manley, brand strategist and marketing leader
JOHN W. MANLEYSTRATEGY / CREATIVE / LEADERSHIP
A FEW BRANDS ALONG THE WAY
McDONALD'SNIKEJEEPSTATE FARMMILLER LITE
WHAT DRIVES THE WORK

My mission is to help innovative businesses become beloved brands.

Brands earn enduring relationships when they create real value for the people they serve. And that starts with understanding why people buy — and buy into — them.

John W. Manley
Curious by nature. Strategist by trade.
02 / THE PERSON

Hi, I’m John.

I’m a brand strategist and marketing leader who connects business ambition with the ideas, experiences, and marketing that make brands matter.

I’ve led strategy at Razorfish and Digitas, served as CMO of Formidium, and helped shape work for brands from McDonald’s and Nike to Miller Lite and Alfa Romeo. Today, I’m also Co-Founder and Managing Director of Kraken Strategic Partners.

Big-agency experience without the big-agency ego.

A little more about me ↗
03 / GOOD COMPANY

Kind words. Bold work.

More kind words ↗
“
John Manley is the thoughtful, smart, collaborative strategic partner that clients dream of. He has the strategic horsepower and brand-building experience to back up his opinions and recommendations.
Mallika Monteiro
Former Chief Growth Officer, Constellation Brands
“
John Manley has the eye of a strategist, the heart of a creative, the instincts of an entrepreneur, and the ravenous curiosity of a toddler.
Bradley Peacock
President, Peacock Nine