THOUGHTS / PRESS / STORIES
Words and
weirdness.
A few published thoughts and stories about brand building, creativity, and why your inner weirdo might be your best asset.
Fast Company / April 26, 2013
Why Channeling Your Inner Weird Helps You Get Ahead at Work
Let your freak flag fly. A case for creative weirdness in the workplace.
Ad Age / February 4, 2015
The Inside Story Behind McDonald’s Big Game Giveaway
How McDonald’s gave away everything advertised during the Super Bowl.
Chicago Tribune / September 4, 2015
Is Your Business Male or Female?
A conversation on brand personality and the importance of strong brand stories.
Adweek / January 31, 2013
Russell Wilson Isn’t Peyton Manning
The story behind American Family Insurance and its Russell Wilson Super Bowl spot.
Personal essay /
Happy Birthday, Breakfast Club
Remembering a chance encounter with John Hughes and his advice: “It takes a lot of work to have good luck.”