Senior Vice President, Group Strategy Director
11.14 - 11.16
Instrumental lead in turnaround for Omnicom agency from losing lead agency status to the rival agency to becoming McDonald’s one integrated agency in one calendar year.
Wrote the brief, leading to the most awarded concept – McDonald’s Lovin' the Super Bowl – a Twitter-led activation that gave away every product advertised during the game. Boosted positive sentiment for McDonald’s.
Introduced integrated practice called Experience Planning on key accounts: McDonald’s and State Farm, using cultivated expertise in the approach, utilizing modern media and integrated communications, employing data and human learning.
Led integrated strategic direction for State Farm after winning a multi-agency review, repositioning the insurance company to be known as a resource for multiple financial services. Helped guide integrated teams and clients to embrace new market positioning and brand strategy, led 18 brand & digital strategists across multiple offices.
New business wins included Alfa Romeo, creating the reintroduction of the Italian car maker to the US after 20-year hiatus in the market.