Senior Vice President, Group Strategy Director 

11.14 - 11.16

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Instrumental lead in turnaround for Omnicom agency from losing lead agency status to the rival agency to becoming McDonald’s one integrated agency in one calendar year.

 

• Wrote the brief, leading to the most awarded concept – McDonald’s Lovin' the Super Bowl – a Twitter-led activation that gave away every product advertised during the game. Boosted positive sentiment for McDonald’s.
   

• Introduced integrated practice called Experience Planning on key accounts: McDonald’s and State Farm, using cultivated expertise in the approach, utilizing modern media and integrated communications, employing data and human learning.
   

• Led integrated strategic direction for State Farm after winning a multi-agency review, repositioning the insurance company to be known as a resource for multiple financial services. Helped guide integrated teams and clients to embrace new market positioning and brand strategy, led 18 brand & digital strategists across multiple offices.
   

• New business wins included Alfa Romeo, creating the reintroduction of the Italian car maker to the US after 20-year hiatus in the market.