The Martin Agency
Vice President, Group Planning Director
10.08 - 04.12
Led a team of 5 strategists. Secured new business wins on Pizza Hut, ChapStick, Walmart Corporate, Discover, Mentos, and LivingSocial.
Thought leadership contributions included the design and development of Brand Experience Planning, a unified, strategic approach, and integrated marketing communications used throughout the agency.
Launched the LivingSocial brand with a new logo, positioning, and Super Bowl spot that won the day against main rival, Groupon.
Wrote brief on Discover Card that created Peggy, the #1 customer service representative from U.S. Prime Credit, a highly effective campaign in communicating key points of difference in customer service.