Geometry Global (Now VMLY&R Commerce)
Executive Vice President, Head of Strategy
03.17 - 10.19
Led a department of 18 strategists of various levels and with multiple professional backgrounds, including brand strategists, shopper specialists, and media teams.
Oversaw the development of a strategic way of working across key client teams for the agency, including Coca-Cola, Kimberly-Clark, Mondelez, Beam Suntory, and General Mills.
Led General Mills client transformation from Connections Planning to Experience Planning, implementing across their brand portfolio.
Aligned partners from multiple agencies and various holding companies, as Lead Strategist for Team Energy, a WPP cross-agency AOR dedicated to BP’s brand marketing. Launched branded loyalty app and Amoco brand.