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Geometry Global (Now VMLY&R Commerce)

Executive Vice President, Head of Strategy
03.17 - 10.19

Led a department of 18 strategists of various levels and with multiple professional backgrounds, including brand strategists, shopper specialists, and media teams.


  • Oversaw the development of a strategic way of working across key client teams for the agency, including Coca-Cola, Kimberly-Clark, Mondelez, Beam Suntory, and General Mills.

  • Led General Mills client transformation from Connections Planning to Experience Planning, implementing across their brand portfolio.

  • Aligned partners from multiple agencies and various holding companies, as Lead Strategist for Team Energy, a WPP cross-agency AOR dedicated to BP’s brand marketing. Launched branded loyalty app and Amoco brand.

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