Senior Vice President, Strategy & Innovation
06.20 - 08.22
Established a new department in the agency across U.S. and Canada. Created a winning process, hired top talent, and budgeted for best-in-class data and research tools and resources—all remotely during a pandemic.
Led 36 employees from multiple departments, including strategy, data analytics, market research, integrated planning, and media & measurement, to embrace being one team, setting a vision for unified integrated practice across disciplines.
Achieved multiple new business wins, including Impossible Foods, Moet Hennessey, Peloton Canada, Genpact, Canopy Growth, Chelan Foods, and Right Guard, resulting in $8-10MM in revenue.
Primary architect in the rebuilding of North American agency from an experiential sampling agency into an integrated experience agency with teams of Americans and Canadians, creating a blueprint for one unified way of working across both countries.
Developed, organized, and steered strategy team, turning individuals into a department of modern strategists, using best-in-class tools, training, resources, and an unparalleled process.
Established and operationalized a unified way of working across disciplines called Squad, transforming the method for creating ideas by establishing an end-to-end process into efficient, empowering, and accountable output.