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Starcom Mediavest Group

Vice President, Consumer Context Planner
05.05 - 10.08


Helped develop the context planning discipline for Procter & Gamble across laundry care and personal care categories. 


Brands include Old Spice, Secret, Tide, Cheer, Gain, Bounce, and Downy. 


Pitched, won, and led context planning on the Gillette family of brands following the merger with P&G.


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