top of page
Partner, Executive Group Planning Director
04.12 - 11.14
Led team of 10 across multiple accounts, including S.C. Johnson, MillerCoors, Pinnacle Vodka, & American Family Insurance.
Brand strategy development, positioning, and deployment aiding Pinnacle Vodka in becoming 3rd largest vodka by volume.
Led strategy and planning, winning rebranding and repositioning of Miller Lite as the Original light beer.
Strategy lead on American Family Insurance, helping sell Super Bowl idea with winning team QB, Russell Wilson, filmed months in advance.
Led integrated rollout of comms planning approach, Fusion, on S.C. Johnson account, covering key brands: Windex, Scrubbing Bubbles, Pledge, Shout, Kiwi.
bottom of page